HOME FOR ALL Placemakers* BRANDING

This is a practical wiki for all things branding. You can find the complete suite of assets below:

Placemakers* brand
BLEACH* branD
BIG CITY LIGHTS* branD
INCUBATE* branD

Placemakers*

Brand guide
visual assets
BRAND COMMANDMENTS
1000
We always use Placemakers* or Placemakers* Gold Coast.
1000
When using our display font for titles, it's always lowercase.
1000
The * should always be present.
COLOURS
#fcb017

This hue of gold yellow is called midday.

#0e202e

This hue of navy blue is called midnight.

LOGOS
Gold Placemakers* logo

This is Placemakers* main logo, it should always be your first option for dark backgrounds.

Navy Placemakers* logo

This is Placemakers* main logo, it should always be your first option for light backgrounds.

Black Placemakers* logo

This logo should be only used in contexts where the dark navy logo is not applicable.

White Placemakers* logo

This logo should be only used in contexts where the gold logo is not applicable. Trust me, it's there.

FONTS

Our display typeface is Reross Rectangular, you can only find it within Adobe Font Kit.

Our body typeface is Calibri, you can download it here but it should already feature on your device.

BLEACH*

Brand guide
visual assets
BRAND COMMANDMENTS
1000
BLEACH* is always uppercase.
1000
Only use "BLEACH* Festival" when it needs added context.
1000
The * should always be present.
COLOURS
#0019ff
LOGOS
Black BLEACH* logo

This is BLEACH*'s main logo, it should always be your first option.

White BLEACH* logo

This is our secondary logo, used for contexts when a light logo is ideal. Trust me, it's there.

FONTS
Our display typeface is Anton, you can download it here.
Our body typeface is TT Norms, you can download it here.

Big city lights*

Brand guide
visual assets
BRAND COMMANDMENTS
1000
BIG CITY LIGHTS* is always uppercase.
1000
Only use "BIG CITY LIGHTS* Festival" when it needs added context.
1000
The * should always be present.
COLOURS
#330066
LOGOS
Purple BIG CITY LIGHTS* logo

This is BIG CITY LIGHTS*'s main logo, it should always be your first option.

White BIG CITY LIGHTS* logo

This is our secondary logo, used for contexts when a light logo is ideal. Trust me, it's there.

Black BIG CITY LIGHTS* logo

This is our secondary logo, used for contexts when a dark logo is ideal.

FONTS

Our display typeface is Acumin Pro Wide – Black, you can only find it within Adobe Font Kit.

Our body typeface is Acumin Pro Wide – Regular, you can only find it within Adobe Font Kit.

incubate*

visual assets
BRAND COMMANDMENTS
1000
INCUBATE* is always uppercase.
1000
The * should always be present.
1000
Assets for this brand are being built as required, so please reach out if you need anything.
COLOURS
#00cace
#e9f89f
LOGOS
Main INCUBATE* logo

This is INCUBATE*'s main logo, it should always be your first option.

INCUBATE* logo

This is our secondary logo, used for contexts when we need to reference INCUBATE* in an already branded space.

INCUBATE* logo - white simplified

This is our secondary logo, used for contexts when we need to reference INCUBATE* in an already branded space - simplified dark background alternative. Trust me, it's there.

FONTS

Our display typeface is Figtree – Bold, you can only find it within Adobe Font Kit.

Our body typeface is Figtree – Regular, you can only find it within Adobe Font Kit.