Hutchinson Builders were looking to deter graffiti on 120m of site hoarding at the new Queen Street Village Development, Southport. Hutchinson’s had success on a laneway project in Melbourne with a similar style brief that involved engaging a respected street artist to create an artwork for the duration of the build to deter tagging.
For Queen Street Village, they engaged Placemakers* to work with a Gold Coast-based street artist, to create a large-scale temporary installation.
Placemakers* project managed all aspects of the contract from artist engagement, artwork approval, permits and permissions to the final installation.
Placemakers* commissioned Courtenay McCue, an emerging Gold Coast artist with a growing reputation. She worked closely with Placemakers* Artistic Director on the scale of the work and mode of installation.
The work was installed October 2020 for an extended period. It had high visibility and connectivity to the Queen Street Village development and the light rail.
The semi-permanent installation required no maintenance over the course of a 10-month period and was seen to have a positive impact on the local community.
Hoardings are incredible blank canvases for artists to collaborate with the construction industry. When done well they represent a visible and tangible outcome for both parties and the wider community.